Leads

Inquiry pipeline and conversion tracking

Open leads

$6,650 potential value

Conversion rate

50%

1 of 2 decided leads won

Won value (30d)

$1,150

1 new member signed

Avg. lead value

$1,223

Across all sources

New2

Grace Kim

$1,400

via Instagram · added Jan 4, 2026

+1 (415) 555-0201 grace.kim@email.com

DM asking about postnatal training. Respond within 24h.

Owner: Elena Rossi · last contact Jan 4, 2026

Alice Moreau

$820

via Website · added Jan 6, 2026

+1 (415) 555-0207 alice.moreau@email.com

Inquiry form — fat loss goal, available weekday mornings.

Owner: Elena Rossi · last contact Jan 6, 2026

Trial booked1

Miguel Santos

$2,300

via Referral — Hannah Liu · added Dec 28, 2025

+1 (415) 555-0202 m.santos@email.com

Trial session booked Thu Jan 8, 16:00. Wants athletic conditioning.

Owner: Dane Okafor · last contact Jan 3, 2026

Trial done1

Karen Osei

$1,150

via Google search · added Dec 20, 2025

+1 (415) 555-0203 karen.osei@email.com

Trial completed. Loved the session — send Elite package proposal.

Owner: Marcus Vale · last contact Jan 2, 2026

Proposal sent1

Daniel Foster

$980

via Website · added Dec 15, 2025

+1 (415) 555-0204 d.foster@email.com

Transform 12-week proposal sent Jan 2. Follow up Friday.

Owner: Elena Rossi · last contact Jan 5, 2026

Won1

Yuki Tanaka

$1,150

via Referral — Sophia Hartman · added Dec 10, 2025

+1 (415) 555-0205 yuki.t@email.com

Signed Elite 24. Onboarding assessment Mon Jan 12.

Owner: Marcus Vale · last contact Jan 4, 2026

Lost1

Paul Mercer

$760

via Instagram · added Nov 20, 2025

+1 (415) 555-0206 p.mercer@email.com

Went with a cheaper online coaching option. Revisit in 3 months.

Owner: Dane Okafor · last contact Dec 22, 2025